Available parameters UTM
CartPanda allows the use of specific parameters in your checkout to track important order information.
For example, if you use utm_source in the link, you can identify where your customers came from before making a purchase.
This information will be stored in the order details under the Conversion Summary field.
What These Parameters Help Identify
- Traffic source
- Responsible campaign
- The ad that generated the sale
Where to View Parameters in the Dashboard
- Go to Orders > All Orders
- Click on the desired order
- On the right-hand side, locate the Conversion Summary field
The parameters sent in the URL will be recorded in this field.
How It Works in Practice
Original checkout link: https://loja.mycartpanda.com/checkout/270157469738:1
Adding a parameter: https://loja.mycartpanda.com/checkout/270138:1?utm_source=facebook
Now, every sale made through this link will have: utm_source=facebook
Recorded in the order’s Conversion Summary.
Available Parameters and Their Meanings
Parameter | Function | Example |
|---|---|---|
utm_source | Traffic source | utm_source=facebook |
utm_medium | Campaign medium | utm_medium=cpc |
utm_campaign | Campaign name | utm_campaign=testcampaign |
utm_term | Campaign keyword | utm_term=summer |
utm_content | Differentiates ads/creatives | utm_content=ad2 |
src | Identifies responsible party | src=name |
sck | Internal code or coupon | sck=coupon123 |
currency | Defines checkout currency | currency=BRL |
Checkout Display Parameters
Parameter | Function |
|---|---|
cc_display=hide | Hide credit card option |
boleto_display=hide | Hide boleto option |
pix_display=hide | Hide PIX option |
timer_display=hide | Hide countdown timer |
reviews_display=hide | Hide product reviews |
How to Configure Parameters
You don’t change the link inside CartPanda.
Simply add the parameters directly to the link used in your ad or promotion.
If you have any questions, reach out to our team via the platform chat or email suporte@cartpanda.com
Updated on: 03/13/2026
Thank you!