> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.cartpanda.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Store analytics In the **CartPanda Analytics** section, you can track important data about your store’s performance and your visitors’ behavior. These insights help you make strategic decisions by allowing you to understand traffic sources, how customers navigate your store, and the key conversion points within your sales funnel. To access the **Analytics** section, log in to your CartPanda dashboard and select **Analytics** from the left-side menu. ![](https://storage.crisp.chat/users/helpdesk/website/-/6/2/6/e/626e5bed518e1800/image_1c4gpz2.png =1138xauto) ### **Date range selector** At the top-right corner of the page, you will find the **date range selector** With it, you can define the time period you want to analyze. Simply select the desired range and click **Apply** to update the data. You can also **show or hide charts** according to your preference, making it easier to focus on the metrics that matter most to your business. To do this, click **“Edit analytics page.”** ![](https://storage.crisp.chat/users/helpdesk/website/-/6/2/6/e/626e5bed518e1800/image_dpwzzj.png =1129xauto) ### How is the data collected? The data is based on **cookies**. Cookies are small pieces of data stored on devices, whether **mobile or desktop**, that allow user tracking. Each cookie identifies the user's device and session duration. If there is **30 minutes of inactivity**, the session ends and a new one begins. This means the same visitor can generate **multiple sessions** in your store. Example: If a user views a product for **20 minutes** and then returns to your store **2 hours later** for another **10 minutes**, the system will record: * **2 sessions** * **1 visitor** If the user views a product for **5 minutes** and returns after **10 minutes**, it will count as: * **1 visitor** * **1 session** ### **Main analytics charts** In the Analytics section, four charts stand out as the most commonly used by store owners: ###### Online store visits (visitors) Displays the **total number of unique visitors** during the selected period. ###### Sessions by device Shows the number of sessions generated by **desktop (computer)** and **mobile (phone)** users. ###### Top 10 pages by visits Lists the **most visited pages** in your store, helping identify which products or content attract the most attention. ### **Customer conversion** Displays four key metrics of the **sales funnel**: * Percentage of customers who viewed a product * Percentage who added it to the cart * Percentage who started checkout * Percentage who completed the purchase Together, these metrics generate **conversion indicators** that help you evaluate performance and identify opportunities for optimization. ### **What each metric represents** ###### Total orders The **total number of orders** placed within the selected date range. ###### Total sales The **gross revenue generated** during the selected period. ###### Average order value Represents the **average order value (AOV)** of your store during the analyzed period. It is calculated by dividing **total sales by the total number of orders**. ###### Checkout conversion Indicates the **percentage of customers who started checkout and completed their purchase**. ###### Top 10 products sold Ranking of the **10 best-selling products** during the selected period. ###### Discounts Shows the **most used coupons and discounts** by customers during the analyzed period. ###### Abandoned carts Report related to **abandoned cart recovery emails or SMS**, including how many messages were sent and how many sales were recovered. ###### Stay alert This section highlights **critical operational points**: * Orders pending processing * Out-of-stock products * Products with only **1 unit left in stock** * Boletos waiting to be converted into payments ###### Best sellers (Upsell) Shows the **best-selling upsell product** during the selected period. ###### Best sellers (Order Bump) Shows the **best-selling order bump product** during the selected period. ###### Sales by cart Displays the **number of sales per cart**, helping you understand the average purchase behavior per order. ###### Sales by kit Shows how many sales were generated through **product kits**. ###### Affiliate performance **Sessions on my affiliate links (checkout)** Number of sessions generated through **affiliate links**, segmented by device. **Visits on my affiliate links (checkout)** Total number of **visits generated via affiliate links**. ###### Top 10 affiliates by orders Ranking of the **10 affiliates who generated the most orders** in the selected period. ###### Visits on my promolinks Total number of **visits generated through promolinks**. ###### Sessions on my promolinks Number of **sessions generated from promolinks**. ### **CartPanda fallback revenue** Displays the **total revenue recovered through CartPanda Retry**, the system that automatically retries failed charges. The **Analytics section in CartPanda** is an essential tool for monitoring your business performance and making more strategic decisions. By tracking metrics such as **visits, conversions, sales, payment methods, and order recovery**, you can identify improvement opportunities, resolve potential bottlenecks, and optimize your results. --- If you still have questions, contact our team through the **platform chat** or via email at [**suporte@cartpanda.com**](mailto:suporte@cartpanda.com)