Store analytics
In the CartPanda Analytics section, you can track important data about your store’s performance and your visitors’ behavior.
These insights help you make strategic decisions by allowing you to understand traffic sources, how customers navigate your store, and the key conversion points within your sales funnel.
To access the Analytics section, log in to your CartPanda dashboard and select Analytics from the left-side menu.
Date range selector
At the top-right corner of the page, you will find the date range selector
With it, you can define the time period you want to analyze.
Simply select the desired range and click Apply to update the data.
You can also show or hide charts according to your preference, making it easier to focus on the metrics that matter most to your business.
To do this, click “Edit analytics page.”
How is the data collected?
The data is based on cookies.
Cookies are small pieces of data stored on devices, whether mobile or desktop, that allow user tracking.
Each cookie identifies the user's device and session duration. If there is 30 minutes of inactivity, the session ends and a new one begins.
This means the same visitor can generate multiple sessions in your store.
Example:
If a user views a product for 20 minutes and then returns to your store 2 hours later for another 10 minutes, the system will record:
- 2 sessions
- 1 visitor
If the user views a product for 5 minutes and returns after 10 minutes, it will count as:
- 1 visitor
- 1 session
Main analytics charts
In the Analytics section, four charts stand out as the most commonly used by store owners:
Online store visits (visitors)
Displays the total number of unique visitors during the selected period.
Sessions by device
Shows the number of sessions generated by desktop (computer) and mobile (phone) users.
Top 10 pages by visits
Lists the most visited pages in your store, helping identify which products or content attract the most attention.
Customer conversion
Displays four key metrics of the sales funnel:
- Percentage of customers who viewed a product
- Percentage who added it to the cart
- Percentage who started checkout
- Percentage who completed the purchase
Together, these metrics generate conversion indicators that help you evaluate performance and identify opportunities for optimization.
What each metric represents
Total orders
The total number of orders placed within the selected date range.
Total sales
The gross revenue generated during the selected period.
Average order value
Represents the average order value (AOV) of your store during the analyzed period.
It is calculated by dividing total sales by the total number of orders.
Checkout conversion
Indicates the percentage of customers who started checkout and completed their purchase.
Top 10 products sold
Ranking of the 10 best-selling products during the selected period.
Discounts
Shows the most used coupons and discounts by customers during the analyzed period.
Abandoned carts
Report related to abandoned cart recovery emails or SMS, including how many messages were sent and how many sales were recovered.
Stay alert
This section highlights critical operational points:
- Orders pending processing
- Out-of-stock products
- Products with only 1 unit left in stock
- Boletos waiting to be converted into payments
Best sellers (Upsell)
Shows the best-selling upsell product during the selected period.
Best sellers (Order Bump)
Shows the best-selling order bump product during the selected period.
Sales by cart
Displays the number of sales per cart, helping you understand the average purchase behavior per order.
Sales by kit
Shows how many sales were generated through product kits.
Affiliate performance
Sessions on my affiliate links (checkout)
Number of sessions generated through affiliate links, segmented by device.
Visits on my affiliate links (checkout)
Total number of visits generated via affiliate links.
Top 10 affiliates by orders
Ranking of the 10 affiliates who generated the most orders in the selected period.
Visits on my promolinks
Total number of visits generated through promolinks.
Sessions on my promolinks
Number of sessions generated from promolinks.
CartPanda Pay fallback revenue
Displays the total revenue recovered through CartPanda Retry, the system that automatically retries failed charges.
The Analytics section in CartPanda is an essential tool for monitoring your business performance and making more strategic decisions.
By tracking metrics such as visits, conversions, sales, payment methods, and order recovery, you can identify improvement opportunities, resolve potential bottlenecks, and optimize your results.
If you still have questions, contact our team through the platform chat or via email at suporte@cartpanda.com
Updated on: 03/13/2026
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