> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.cartpanda.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Set Up the TikTok Pixel on Cartpanda

The **TikTok Pixel** allows you to track conversions and key events in your store, helping you measure the performance of campaigns created in **TikTok Ads**.

This integration is essential for advertisers who want accurate conversion tracking, campaign optimization, and a better understanding of user behavior throughout the purchase funnel.

# Events tracked by the TikTok Pixel

When the TikTok Pixel is configured on Cartpanda, the following events are automatically tracked:
* **Page View** – when a user visits a page
* **View Content** – when a product page is viewed
* **Add to Cart** – when a product is added to the cart
* **Initiate Checkout** – when checkout starts
* **Complete Payment** – when the payment is completed

These events allow you to track the full customer journey, from first visit to conversion.

# How to find your TikTok Pixel (Pixel ID)

To locate your **TikTok Pixel** in TikTok Ads Manager, follow these steps:
1. Access **TikTok Ads Manager**.
2. In the top menu, click **Tools**.
3. Select **Events**.
4. Click **Web Events**.
5. Under the Pixels section, choose the desired **Pixel**.
6. The **Pixel ID** will be displayed in the Pixel details.

Once you copy the **Pixel ID**, you can paste it into the TikTok Pixel settings in Cartpanda.
### Important notes
* If you don’t have a Pixel yet, you can create one from the same screen.
* Make sure you’re using the correct **TikTok Business account**.
* Newly created Pixels may take a few minutes to become active.
# How to set up the TikTok Pixel

To configure the TikTok Pixel on Cartpanda:
1. Access your **Cartpanda Admin Panel**.
2. Go to the **Tracking and scripting** **settings** section.
3. Locate **TikTok Pixel**.
4. Paste the **Pixel ID** provided by TikTok Ads.
5. Save the settings.

Once configured, events will be sent automatically.

# How to validate the TikTok Pixel

To confirm that the Pixel is working properly:
* Open **TikTok Ads Manager**
* Go to the **Events / Pixel** section
* Visit your store and place test orders
* Check whether events are being recorded correctly

Using an **incognito/private window** is recommended during testing.

# Important notes

* Avoid installing the Pixel manually via external scripts if Cartpanda is already sending events.
* Event data may take a few minutes to appear in TikTok Ads.
* Make sure your store domain is properly published.