Articles on: Pixel

Set Up the TikTok Pixel on Cartpanda

The TikTok Pixel allows you to track conversions and key events in your store, helping you measure the performance of campaigns created in TikTok Ads.


This integration is essential for advertisers who want accurate conversion tracking, campaign optimization, and a better understanding of user behavior throughout the purchase funnel.


Events tracked by the TikTok Pixel


When the TikTok Pixel is configured on Cartpanda, the following events are automatically tracked:

  • Page View – when a user visits a page
  • View Content – when a product page is viewed
  • Add to Cart – when a product is added to the cart
  • Initiate Checkout – when checkout starts
  • Complete Payment – when the payment is completed


These events allow you to track the full customer journey, from first visit to conversion.


How to find your TikTok Pixel (Pixel ID)


To locate your TikTok Pixel in TikTok Ads Manager, follow these steps:

  1. Access TikTok Ads Manager.
  2. In the top menu, click Tools.
  3. Select Events.
  4. Click Web Events.
  5. Under the Pixels section, choose the desired Pixel.
  6. The Pixel ID will be displayed in the Pixel details.


Once you copy the Pixel ID, you can paste it into the TikTok Pixel settings in Cartpanda.

Important notes

  • If you don’t have a Pixel yet, you can create one from the same screen.
  • Make sure you’re using the correct TikTok Business account.
  • Newly created Pixels may take a few minutes to become active.

How to set up the TikTok Pixel


To configure the TikTok Pixel on Cartpanda:

  1. Access your Cartpanda Admin Panel.
  2. Go to the Tracking and scripting settings section.
  3. Locate TikTok Pixel.
  4. Paste the Pixel ID provided by TikTok Ads.
  5. Save the settings.


Once configured, events will be sent automatically.


How to validate the TikTok Pixel


To confirm that the Pixel is working properly:

  • Open TikTok Ads Manager
  • Go to the Events / Pixel section
  • Visit your store and place test orders
  • Check whether events are being recorded correctly


Using an incognito/private window is recommended during testing.


Important notes


  • Avoid installing the Pixel manually via external scripts if Cartpanda is already sending events.
  • Event data may take a few minutes to appear in TikTok Ads.
  • Make sure your store domain is properly published.

Updated on: 02/04/2026

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