The Reports section, available in Analytics > Reports, allows you to closely track the performance of your store and your affiliates.

In this area, Cartpanda provides pre-configured reports with important metrics to analyze your business. You can also create custom reports, selecting exactly which data you want to view.

Available Reports

Currently, Cartpanda provides three default reports that store owners can access at any time.

Total Sales Over Time

This report shows the sales performance over a specific period, allowing you to analyze how your revenue evolves over time.

You can select the desired time range, such as:

• Last 30 days
• Last 90 days
• Last 365 days
• Or any custom date range

Metrics displayed in this report

• Producer Net Revenue

The net amount received by the producer during the selected period.

• Discounts

Total value of discounts applied to sales, such as coupon codes or promotions.

• Shipping

Total value related to shipping costs.

• Taxes

Total tax amount, if applicable.

• Refunds

Total amount returned to customers in refund cases.

Report structure

The data is organized by month, displaying information such as:

• Corresponding month
• Producer Net Revenue
• Total discounts applied
• Shipping value
• Taxes
• Refunds

This report allows you to track the financial evolution of your store, making it easier to analyze performance and make strategic decisions.

Affiliate KPI´s

The Affiliate KPI report allows you to analyze the performance of sales generated by your affiliates.

When accessing the report, you can view the following metrics:

Available metrics

• Affiliate Name

Name of the affiliate associated with the orders.

• Commission

Total commission amount earned by the affiliate.

• Net Revenue

The net revenue of the order, calculated from the total sale value minus the reserve balance (usually 10% for global market sales).

Example:

Assuming the reserve balance is 10%:

Total amount paid by the customer: $10.00

Net revenue of the order = $9.00

• Gross Revenue

Total amount paid by the final customer.

• Order Value

Total value of the order placed.

• Chargebacks

Total value of chargebacks.

• Earnings

Total net revenue earned by the producer. It represents the real profit generated from the sale, already deducting transaction fees and affiliate commission.

Example calculation

Order value: $10.00

Transaction fee (9.9% + $1.50):

$10.00 − $2.49 = $7.51

Reserve balance (10%):

$7.51 − 10.00% = $6.75 → Net Revenue

Affiliate commission (fixed CPA): $5.00

Producer earnings:

$6.51 − $5.00 = $1.51 (final profit from the sale)

Example report

This report allows you to accurately track affiliate performance, identifying which partners are generating the most sales and the financial return those sales bring to your business.

Affiliate Orders

The Affiliate Orders report provides a summary of sales made exclusively through affiliate links.

Available metrics

• Total Orders

Total number of orders placed through an affiliate's exclusive link.

• Total Sales

Total gross value of the sales generated by those orders.

Example

If an affiliate generated:

• 2 orders
• Each order with a sale value of $10.00

The report will display:

• Total orders: 2
• Total sales: $20.00

This report helps you track how many orders each affiliate generated and the total sales volume, making it easier to monitor affiliate performance.

Creating a Custom Report

In addition to the reports provided by Cartpanda, you can also create your own reports, selecting the metrics you want to analyze.

This allows for a more flexible and personalized analysis of your store data.

How to create a report

1. Go to Analytics > Reports
2. Click Create report
3. Set a name for the report (Example: My Affiliates – March)
4. Click Add metrics
5. Select the metrics you want to display
6. Click Create report

The report will be automatically generated with all the selected metrics.

Editing the Report

If you want to change the information displayed in the report, use the right-side panel menu.

Report Name

Set any name you want for the report.

Category

When assigning a category to a report, it will be automatically created when saving.

You can use this feature strategically, for example:

• Create an affiliate category
• Organize reports by specific months
• Manage reports for refunds or sales from a specific period

This makes it easier to find, filter, and manage your reports in the reports interface.

Metrics

In the Metrics > Add metrics section, you can:

• Add new metrics
• Remove existing metrics

Dimensions

In the Dimensions section, you can add additional information to the report, such as:

• Order ID
• Affiliate ID
• Affiliate Slug
• Affiliate Name
• Affiliate Phone
• Order Day

These dimensions allow you to further detail the data displayed in the report.

Filters

Filters allow you to select specific information.

Example: when filtering by Order ID, you can choose:

• is
• is not
• greater than
• less than
• greater than or equal
• less than or equal
• between

Next to the filter, when adding the value, the information will be displayed according to the filter you defined. These filters can be applied similarly to other available options.

Exporting a Report

If you want to export a report as a spreadsheet (CSV), follow the steps below:

1. At the top of the report, after saving it, click Export
2. Choose which email should receive the file: Store email or User login email

The report will be sent by email with the name: Analytics Report – Cartpanda

Simply click the link in the email to download the report.

The Cartpanda Reports feature allows producers and store owners to have a clear and detailed view of their business performance.

With it, you can:

• Track sales growth
• Monitor affiliate performance
• Analyze important revenue metrics
• Create custom reports with the most relevant data for your operation

This tool provides more transparency, control, and data intelligence, helping you make strategic decisions based on real business data.

If you have any questions, contact our team through the platform chat or send an email to support@cartpanda.com.

Updated on: 03/13/2026